Back to Top

Frequently Asked Questions


How did B. come to be?

We dreamt it.  After decades of making toys, a team of designer-friends at DoodleDo, in partnership with family-run manufacturer Battat, decided it was time for toys that made a difference.  To the world and the children in it.

As parents we all hold the opportunity of a lifetime, literally, in our hands.  The formation of little humans is our legacy, our gift to the world.  Who those children become happens in the daily decisions, in the fleeting moments of everyday life.  Even in what toys kids play with.

At the end of the day, we all buy toys to help us raise our kids. Good and happy kids.

Fair. Honest. Kind. Good. Happy.

Hence our toys.  With the one-letter name.

Creative, intelligent, delightful.  And much more important, generous –– the way we want our kids to B. 

How do I get a replacement part for my toy?

We don’t have replacement parts for all of our toys, but let us know what you’re missing and we’ll do what we can to help. Call us at 1-866-665-5524. We’re around Monday through Friday, from 8:00 a.m. to 4:30 p.m. Eastern Standard Time. You can also send us an email at So we can help you faster, please include your phone number and address and write MISSING PART in the subject line with the name of the toy.

What materials do you use to make your products?

Our materials vary depending on the type of toy and the age for which it is designed. We use wood, plastics, cloth, ribbon and many other materials. Nothing we use contains any lead or phthalates. In addition to carefully choosing materials for our toys, we are passionate about the materials used to make our packaging. Read more about our eco-friendly packaging.

How should I clean and help preserve my B. toys?

Messes happen. And cleaning suggestions depend on the specific material used in the toy and whether or not it has batteries or an electronic component. In general, plastic toys can be cleaned with rubbing alcohol or (for a nicer planet) a soft cloth dampened with warm, soapy water. Wipe down the surface and allow the toy to dry thoroughly. Wood toys can be cleaned with furniture polish or a soft damp cloth. The cute little kitty and puppy that come in the Critter Clinic just love a trip through the washing machine as long as the water is on cold. However no bleach. Air dry. And if you’re inclined to dry clean or iron your plush toys, please do not with these. For toys that go in the bathtub and collect water inside, mold may grow over time. Simply fill a bowl with water and suck up a strong solution of kosher salt and water or straight vinegar. Let it sit overnight and then rinse it out with salt solution or vinegar. You can repeat this as many times as necessary. If you want to use bleach, dilute it half-and-half with water. After scrubbing, flush with lots and lots of water. The H2-Whoa! surface can be cleaned by diluting a little baby shampoo in warm water and washing it with a washcloth. Don’t rub too hard, but do it a few times and even food grease should come out. If it doesn’t, email us at and we’ll see how we can help. Kids should be washed with warm soapy water while they play with our floatable Fish & Splish and then dried with a soft, fluffy towel.

Where can I buy B. toys?

So glad you asked! Our toys are waiting for you at Target stores, and select specialty stores around the U.S. Find a store near you.

I live outside the U.S. Where can I buy your toys?

Well, after all the hinting around Meowsic finally got that passport!

We just launched our new brand in the USA this year, but we’ve had a huge response from all over the world. We are so flattered! Russia, Peru, Mexico, Belgium, Germany, OH MY!

For right now, our toys are mostly available in the USA and just entering Canada. Using a North American address, you can easily see if there's a store carrying B. toys near you on our Where To Buy page. If you’re on any other continent, send us an email at and maybe by then we’ll also have a store near YOU!

We never imagined the love B. would receive from around the world. We’re practicing learning to say GRACIAS • DANKE • OBRIGADO • MERCI • ARIGATO ...

Why do my toys in Canada look a little different than in the USA?

Most of our toys do not change from country to country. They travel far and wide exactly the same. However, sometimes we cannot sell the identical toy internationally due to translation glitches and laws about imports. For example, we cannot translate Zany Zoo's ABC aardvark to zebra and have them still match all the letters in alphabetical order. (Only Z for zebra works in many languages!) If you want to see what each of the Zany Zoo animals is called in English or are stumped about what the art is depicting (fish with horn = Narwhal) here is an adorable cheat sheet.

I think I’ve seen toys very similar to yours under another brand name. Is this true?

Keen eye! Yes, you’re right. We made those toys, too. We used to make toys licensed by Parents Magazine. Now we’re on our own! Same design team and great value. New colors, new patterns, new vision, new energy! A new B.ginning! Toys inspired by our travels, our kids, our lives, our passions. Packaging that’s responsible and even reusable. A commitment to Free The Children. We are sooooooo excited about our new venture! Thanks for joining us!

Can you send me a catalog?

To avoid wasting paper and the resources involved in transporting catalogs, we’ve created this website where you can find all of our toys available to date. If you have any questions about them, please send an email to Be sure to include your phone number in case we need to contact you by phone.

I heard that FunKeys and Toulouse-LapTrec were withdrawn from the market.

That is true. In May 2011, because the safety of your children, of all children, is our first (and 17th) priority, we voluntarily withdrew FunKeys and Toulouse-LapTrec from the market based on a couple of isolated complaints of breakage. We really do listen when you write or call us! We did not do this lightly, but we did it lovingly and immediately. Treating all our friends, fans and fellow parents the way we would like to be treated. As of today, both toys have been re-engineered to exceed safety tests.

  • As of August 2 FunKeys are on official recall in collaboration with the CPSC. So if you own one of these we will happily replace it with our stronger keys. The new versions (and new colors!) are in stores now.
  • As of November 2, Toulouse-LapTrec is on official recall in collaboration with the CPSC. If you own one of these, we are ready and waiting to replace it with our new Toulouse-LapTrecs. The new, re-engineered Toulouse-LapTrecs are also in stores now.

Where can I get instruction sheets for my toys?

You want instructions for finding instructions? You’ve come to the right place!

Where can I get the lyrics for the songs that are played on my toys?

We’d never leave you humming.  Find a replacement for any lyric sheet.

Why are B. toys made in China?

Our toys are designed in the USA then manufactured in China. Affordability is a big goal of ours. Our production partners in China allow us to offer our high-quality toys at prices most can afford. We have strong relationships with our production team overseas. We also conduct random on-site audits of factories to ensure the highest standards are met in manufacturing and in employee health, safety and human rights. We are happy that Target, our largest retail supplier, requires an equally firm commitment to human rights from any brand they carry. (You can read more about Target’s commitment to the global community.) Regardless of where our toys are made, we only use lead- and phthalate-free materials.

Additionally, our production partners have been integral in working with us to create packaging that has as little impact as possible on our planet. We treasure our overseas partners. 

Who is Battat?

Battat is a family-run business based in Montreal, Canada and Plattsburgh, NY that has been making family-focused products for over 100 years. Through innovative thinking, unique design and a steadfast commitment to safety and reliability, Battat has created some of the world’s most favorite toys. (Moms and kids agree.) Battat has worked with Voss and her DoodleDo design team for 10 years.

How do you keep your lawyer so happy?

We get that question a lot. We let him play with Meowsic any time he wants and we put the tiny ™ or ® after all of our toy names at least once wherever we use them, like this:

® (stylized logo)
B.™ (standard form)
Just B. Just You. B. You® (tagline)
B. You®
Just B.™

aBc Block Party™
A-Maze™ Loopty Loo™
A-Maze™ Rain Rush™
Bazillion Buckets™
Bristle Block® Spinaroos®
Bristle Block® Stackadoos®
Bristle Block® Thing-a-ma-JIGs!™
Car Go Cargo™
Critter Clinic®
Dr. Doctor®
Fish & Splish®
Global Glowball™
Hugs :) Links™
Jungle Jam®
One Two Squeeze®
Parum Pum Pum®
Rrrroll Models™ Boogie Bus®
Rrrroll Models™ Fire Flyer®
Snug Bugs™
Sugar Chute®
Symphony in B.™
Take It Easel™
Times Square™
Walk-ness Monster™
Whacky Ball®
Wheeee-mote Control®
You Hue®
Zany Zoo®

B. and all B. toy names and Just B. Just You B. You are trademarks of Battat Inc.

Kind of like our babies’ birth certificates. Filed for safe-keeping.


Are your packages recyclable?

YES! We are so glad you asked, because we have been relentless in choosing the most recycled and recyclable materials we can to package our toys. Reduce. Reuse. Recycle. It’s a way of life around here.

For starters, wherever possible we’ve omitted packaging altogether.

Some of our toys come with just a simple hangtag.

We also plan for reuse from the very beginning. Of course that starts with using recycled materials. All of our boxes are made from recycled paper. For some of our toys, we’ve replaced a traditional box with a beautiful sturdy bag that you can use over and over. (Check out Elemenosqueeze.) The bags look and feel almost like fabric, but they are actually made from polypropylene – a material that’s recycled from things like sneakers – and are completely biodegradable.

We’ve also designed many of our boxes to become pretty trays to store treasures, and yet still other boxes actually flip over and become gift wrap. No need to buy wrapping paper! Read more about our self-wrapping gifts.

If we couldn’t eliminate it or make it reusable, we made sure it was recyclable. All of our boxes can be recycled again and again and again. And the plastic that holds our toys in place so they arrive at your house safely? We’ve carefully chosen and invested in #1 PET plastic because it’s the most easily and widely recycled, and is even able to become polar fleece in its next life. Even the very few ties that we had to use to protect our toys while in transit are recyclable.

On top of all that, the inks we use in our packaging are soy-based and our varnishes water-based.

As you can tell, we poured our hearts and souls into making as little impact as possible on our planet. Fortunately we love the way our packages look, as well. Sometimes what looks good is good.

Are your toys recyclable?

We built our toys sturdy so they could be recycled the old-fashioned way – by being passed from one child to another. When everyone in your family is finished playing with a toy, please check out You’ll find wonderful opportunities in your area for passing along a toy to someone who could use it next.

What should I do with batteries after they die?

First we’d like you to know that rechargeable batteries are safe to use in all of our toys. If you are using traditional batteries check out to quickly find a safe place to bring them once they run out of charge. We find this site extremely useful for information on recycling just about anything.


Your packages say that the toy I bought will donate 10¢ to Free The Children. Is that true? Every toy?

Yes. And a dime donation may not sound like a lot, but it’s right off the top. 10¢ means 10¢. Not after profits, not after taxes. Straight to Free The Children. Dime after dime after dime, we are making a difference together.

What is Free The Children?

Free The Children is the world's largest network of children helping children through education, with more than one million young people involved in innovative programs in 45 countries. The organization was founded in 1995 by 12-year-old Craig Kielburger, who is now an international child rights activist. Free The Children believes that youth leadership is the key to achieving a generation of committed and socially active young people. In North America, Free The Children motivates and educates thousands of young people each year through its youth leadership and global education programs. Internationally, Free The Children has built more than 500 schools in Asia, Africa and Latin America, providing education (the only way out of poverty) to more than 50,000 children every day. Learn more about Free The Children.

Why did B. choose Free The Children to support?

The goals, ideals and beliefs of Free The Children parallel our own perfectly. We truly believe that children hold the power to change this world. Free The Children is funded and driven by the energy and passion of youth.

rabbit spacer

Are B. toys safe? I’m giving them to a child, you know!

We feel exactly the same way. Children are our greatest treasure and they need to be protected at every turn. Rest assured that all our toys go through stringent testing procedures that meet or exceed all U.S., Canadian and the even more stringent European safety standards, all regulations regarding age guidelines, all Consumer Product Safety Commission (CPSC) directives and guidelines, and all regulations of the American Society for Testing and Materials. We then retest products with our own engineers, both on-site during the manufacturing process and again before they are shipped from the factory. Tests, tests and more tests. Trust us. Getting into one of our boxes is like getting into Harvard.

Are your toys BPA-free?

Little kids will stick anything and everything in their mouths, so we take safety very seriously. We are proud to say that all of our toys are now 100% BPA-free.
We used to say our toys were BPA-free in all cases of chewability. In the very first shipments of our toys there were two minor details with BPA: the insides of the light tubes on Times Square and the clear bottom door of Sugar Chute. The tubes had been tested to withstand teeth punctures and the door position on Sugar Chute made it very, very difficult to suck or chew on, but that still wasn’t good enough for us. Now there is no BPA even in these tiny parts.
Go ahead, chew away!

Are your toys lead-free and phthalate-free?

Yes. Our toys are lead-free and phthalate-free. They have passed rigorous tests that examine products for unsafe substances per U.S. standards that include lead paint and phthalates. No lead. No phthalates.

Should I use a home lead paint testing kit to check my child’s toys?

We completely understand your worries about your children’s safety. We feel the same about your children and our own. However, the U.S. CPSC does not recommend toy testing be done at home. Home testing kits can produce unreliable results, leading you to a false sense of safety or concern. Testing should be done by a certified lab where the environment is controlled. And rest assured our toys have already been there.

I have a safety concern. Who do I notify?

We want to hear about any concern or safety thoughts you might have. Please call us at 1-866-665-5524, Monday through Friday, from 8:00 a.m. to 4:30 p.m. Eastern Standard Time. Or you can email us at with the words SAFETY ISSUE in the subject line so we can make it our first priority. Be sure to include your name and telephone number in case we have questions.

Safety is our 1st and 17th Priority — FunKeys recall

In collaboration with the CPSC, FunKeys were withdrawn from the market because of a couple isolated incidents of breakage. No child was hurt. Please know we care deeply every day, every minute of every day, about the safety of all kids who play with our toys. If you own FunKeys, click here and B. in touch. We’re here to help. Always.


I’m a retailer/wholesaler interested in selling B. toys. How do I set up an account or place an order?

We are sooooo happy you want to add our toys to your collection. If you are a retailer inside the United States, you can contact Toysmith directly:

3101 West Valley Hwy
East Sumner, WA 98390 USA
253-863-0886 phone
800-356-0474 toll-free phone
1-253-863-0886 outside the U.S.

If you’re an international wholesaler interested in purchases, please send an email to with INTERNATIONAL in the subject line. Tell us a little about the kind and number of stores you have and your plans for B. toys and someone from our manufacturer Battat Inc. will contact you directly.

I’m a blogger who wants to write about you or review a B. toy. Can you help?

We’ve been warmly welcomed in the blogging community and as a brand spanking new company, this means the world to us. Want to help spread the love? 1. THANK YOU! 2. Please email us at and let us know any way we can help.


How can I reach B.?

Feel free to email us anytime at (please include your phone number in case we need to reach you right away) or call us at 1-866-665-5524. We’re around Monday through Friday from 8:00 a.m. to 4:30 pm Eastern Standard Time.

I’m from the press and impressed. Where can I get more information about B.?

Oh, thank you for asking! As a new and small company we’re thrilled at any chance to spread the B. word. Do you need information? Photos? Witty anecdotes? Let us know how we can help! Please contact us at

I opened my new B. toy and have a problem with it. What should I do?

The store where you purchased the toy should be able to help you with an exchange or return. If not, call us at 1-866-665-5524. We’re around Monday through Friday, from 8:00 a.m. to 4:30 p.m. Eastern Standard Time. You can also email us at Please be sure to include your phone number. Also, type the name of the toy in the subject line. Whatever the concern, we’ll get it figured out.

What about customer privacy? If I give you my email or phone number, will B. share it with others?

Oh my, no! We’re all about sharing toys. Very against sharing personal information.